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Outside the deal room, nobody has heard from your partners.

We keep your partners and operating leaders visible on LinkedIn every business day, so founders, bankers, and portfolio talent know them before the first call.

Book a strategy callSee what we deliver
Boardroom with a long wooden table, a stack of bound books and a city view in hazy morning light

What does a founder see when they look up the partner who emailed them?

Sourcing runs on a short list of names, and the people on it get looked up often.

  • A founder weighs three firms

    Each one is offering capital. The founder opens your partner's page, sees a title and a logo, and has no sense of how you work with the management team after close.

  • Intermediaries remember who they saw last

    Bankers and brokers show deals to the firms they hear from. If your partners are silent between processes, someone else is the next name to come to mind.

  • Your portfolio companies cannot find the people behind the money

    A CEO hiring a CFO or a head of sales sends candidates to your operating partners. A blank profile is a weak first impression with talent.

What founders and bankers find when they search your partners

Step 1Your name comes upAn introduction, an RFP, a conference, or a search
Step 2They look your leaders upOn LinkedIn, before the meeting
Stale profileJob title for a headline, last post in March
ResultThey move on to someone who looks current
Visible profileClear headline, recent work, active this week
ResultYour leaders are known before the meeting
A banker, a founder, or a recruiter searches the partner before a first call, a management meeting, or a pitch. A clear headline, recent posts on how you back founders, and comments on bankers' and operators' posts show an active firm. A fund name and a title show nothing of how the team works.

What your deal team gets back

Wooden desk with a closed book and a leather chair before windows over a hazy city

Our people post, comment, and send connection requests in each partner's voice every business day, so your firm stays in front of owners, intermediaries, and executives in your target sectors. A post sits with the partner for 48 hours, and if there is no reply it goes out as written.

Your deal team keeps doing deals. We keep the visibility work moving in between, and your market decides who picks up the phone.

  • Partner and principal profiles that say what you invest in and how you work
  • Steady posts on sectors, thesis, and how you support management teams
  • Comments on posts by bankers, owners, and CEOs in your focus areas
  • Portfolio hiring and add-on news shared when the company has cleared it
  • A live log of every action, so nothing happens in the firm's name that you cannot see

What a partner can say that a founder cares about

Firm and sector views without fund performance, deal terms, or anything a portfolio company has not cleared.

  • What the firm looks for in a platform or an add-on, in plain words
  • Lessons from working with founders through a first institutional investment
  • How operating partners help portfolio CEOs with hiring and systems
  • Sector views for the industries where you focus
  • Portfolio news, once the company has agreed to share it
  • Promotions and new hires on the investing and operating teams
  • Notes from ACG, SBIA, and sector conferences
  • Comments on posts by bankers, owners, and portfolio executives
  • 12posts a month for each partner or principal, in their voice
  • 10comments a business day on posts by bankers, owners, and CEOs
  • 160new connection requests a month to the intermediaries and owners you choose
  • 1business day to pass a real message to the right partner

The PE teams this suits

A good fit

  • Lower middle market and middle market firms with a small team of visible partners
  • Firms that want founders and bankers to know their principals before a process
  • Operating partners who want portfolio talent to find them
  • Portfolio companies with executives who want to be seen in their own market

Probably not a fit

  • Funds that plan to post returns or fund performance
  • Teams that cannot name even two partners to be visible
  • Firms that want it done with no partner review
Brick and metal industrial plant with loading doors and an empty paved lot

What PE partners and compliance counsel ask

Will you post anything about fund performance?

No. We never write returns, track records, or fund results. Your counsel can set the review level you need.

Can portfolio companies be covered under one arrangement?

Yes. Each executive is run on the same method, and you can add portfolio leaders once the first partners are running.

How do you handle a deal in progress?

We stay out of it. Nothing is posted about a live process, and we ask your team to flag anything that must stay quiet.

Who sees the activity?

The partner sees every action in a live log, and your firm gets a monthly report.

Others who back owners and operators

Get your partners known before the next process

A 20-minute call about how deals reach you. If LinkedIn is no part of that path, we will tell you.

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