Groundwork

EntityMap for Groundwork

An entity-first index of this site, built to the EntityMap v1.0 standard: 30 entities, 81 typed relations and 130 evidence passages quoted from the pages they came from. Machine-readable version: /entitymap.json. Plain-text summary: /llms.txt. Generated 2026-11-02. Status: generator-draft.

The business

Groundwork Organization

Groundwork runs LinkedIn for leadership teams that want to be seen, every business day, in each executive's voice.

"Every business day, our people post, comment, and reach out in each executive's voice, so your leaders stay in front of the people in your market and are known before the meeting."

Groundwork runs LinkedIn for leadership teams daily, published by Groundwork

"Buyers, partners, peers, and recruits look your leaders up before a first meeting, and what they find is often a job title and a post from last spring. A current profile with recent activity says you are active in your market, and a stale one leaves them guessing."

Groundwork runs LinkedIn for leadership teams daily, published by Groundwork

"Strong firms do good work, but their leaders are too busy to be seen, so we run their LinkedIn every business day."

About Groundwork and why we run LinkedIn for leaders, published by Groundwork

"Most people who look your leaders up before a first meeting find a job title and a post from last spring. Leaders are busy with the work, so business development stops whenever billable work picks up, and the profile shows it."

About Groundwork and why we run LinkedIn for leaders, published by Groundwork

"AI helps us research and draft. A person at Groundwork reads, decides, and performs each comment, connection, and message."

About Groundwork and why we run LinkedIn for leaders, published by Groundwork

People

Guy Hopz Person

Guy Hopz is the founder of Groundwork.

"Guy Hopz is the founder, and he runs the strategy call and answers the questions you bring to it."

About Groundwork and why we run LinkedIn for leaders, published by Groundwork

Services and industries

LinkedIn management for leadership teams Service

Every business day, Groundwork posts, comments, and reaches out in each executive's voice, and logs every action.

"Six parts, each one meant to keep your leaders visible and easy to reach."

What each executive gets from Groundwork every month, published by Groundwork

"Twelve posts, about 200 comments, 160 connection requests, one business day to pass on a real opportunity, a 30-minute review, and every action logged."

What each executive gets from Groundwork every month, published by Groundwork

"Your marketing team usually runs the company page, but nobody runs the profiles of the people your buyers want to talk to."

What each executive gets from Groundwork every month, published by Groundwork

"Every business day, our people post, comment, and reach out in each executive's voice, so your leaders stay in front of the people in your market and are known before the meeting."

Groundwork runs LinkedIn for leadership teams daily, published by Groundwork

LinkedIn presence for data center builders and specialists Service

Groundwork posts, comments, and reaches out every business day in your leaders' voices, so owners and GCs know them before the campus pursuit meeting.

"Every business day, our people post, comment, and reach out in your leaders' voices, so owners, GCs, and engineers of record know them before the pursuit meeting."

Data center leaders visible on LinkedIn | Groundwork, published by Groundwork

"Campus awards go to small committees, and the people on them search the names across the table. At most firms in this field, what they find is a job title and very little else."

Data center leaders visible on LinkedIn | Groundwork, published by Groundwork

"Your CEO and your chief engineer carry the firm's name, yet their profiles read like an org chart. An owner's real estate lead cannot tell what they built or how they think."

Data center leaders visible on LinkedIn | Groundwork, published by Groundwork

"Your team brought a hall live, and nobody said so. The next owner to look saw a quiet firm, even though the field was as busy as ever."

Data center leaders visible on LinkedIn | Groundwork, published by Groundwork

"Business development slows when crews are on site, so leaders go dark for months. A rival with a thinner record posts every week and looks like the safer bet on the next RFP."

Data center leaders visible on LinkedIn | Groundwork, published by Groundwork

LinkedIn presence for commercial general contractors and design-build firms Service

Groundwork runs LinkedIn every business day for commercial GC and design-build leaders, so owners and owner's reps know them well before bid day.

"Every business day, our people post, comment, and reach out in your leaders' voices, so owners, architects, and owner's reps already know them when the shortlist is set."

Commercial GC leaders visible on LinkedIn | Groundwork, published by Groundwork

"Most of your good work comes from people who already know you. The trouble is the owners and owner's reps who haven't met you yet, and what shows up when they search."

Commercial GC leaders visible on LinkedIn | Groundwork, published by Groundwork

"Your president and your VP of preconstruction have a title and a company name. Nothing shows the topping-out, the GMP they brought in on budget, or the superintendents who ran it."

Commercial GC leaders visible on LinkedIn | Groundwork, published by Groundwork

"When the schedule is packed, business development stops and nobody posts. Six months later the backlog thins and you are introducing yourself from scratch."

Commercial GC leaders visible on LinkedIn | Groundwork, published by Groundwork

"They have fewer projects, but their leaders show up on LinkedIn every week. An owner who cannot yet judge the work tends to go with whoever looks active."

Commercial GC leaders visible on LinkedIn | Groundwork, published by Groundwork

LinkedIn presence for architecture firm leadership Service

Groundwork keeps architecture firm principals visible on LinkedIn every business day, so owners and developers know whose work it is before the RFQ.

"Groundwork keeps your principals visible on LinkedIn every business day, in their own voice, so owners and developers already know who they are before the interview."

Principals worth knowing, architecture firms | Groundwork, published by Groundwork

"Owners and developers choose a principal they trust, and the portfolio mostly backs up that choice. A firm is only as findable as its principals."

Principals worth knowing, architecture firms | Groundwork, published by Groundwork

"The ribbon was cut and the owner is happy, but nobody who might hire you next saw a post naming the design team."

Principals worth knowing, architecture firms | Groundwork, published by Groundwork

"You were qualified, but someone on the selection committee reads a bigger firm's principals every week, so that firm was already in mind when your response arrived."

Principals worth knowing, architecture firms | Groundwork, published by Groundwork

"Your principals sell and run projects, so when a set is due every call goes unreturned, and a pursuit that needed two weeks of attention gets two days."

Principals worth knowing, architecture firms | Groundwork, published by Groundwork

LinkedIn presence for engineering firm leadership Service

Groundwork runs LinkedIn every business day for civil, structural, and MEP leaders, so architects, GCs, and owners know your engineers before the RFQ.

"Every business day, our people post, comment, and reach out in your leaders' voices, so primes, contractors, and owners know your engineers before the RFQ goes out."

Engineering leaders visible on LinkedIn | Groundwork, published by Groundwork

"A prime assembling a team looks at who it can trust with the discipline, and a quick search of the names it knows often settles it. Engineers tend to show up thin."

Engineering leaders visible on LinkedIn | Groundwork, published by Groundwork

"Your best structural principal has solved problems the market would value. Their profile lists a license number and a school."

Engineering leaders visible on LinkedIn | Groundwork, published by Groundwork

"The relationships live in one person's head. The successor has not met the people who know the retiring principal, and the market has not heard the name."

Engineering leaders visible on LinkedIn | Groundwork, published by Groundwork

"Billable work fills the calendar, and posting falls off. A competing firm with a lighter bench keeps showing up, so primes think of them first."

Engineering leaders visible on LinkedIn | Groundwork, published by Groundwork

LinkedIn presence for power developer and EPC leadership Service

Groundwork runs LinkedIn every business day for power developers and EPCs, so utilities, lenders, and landowners know your leaders well before you ask.

"Every business day, our people post, comment, and reach out in your leaders' voices, so partners and decision makers know them before the first meeting."

Power developer leaders visible on LinkedIn | Groundwork, published by Groundwork

"Developers need landowners, utilities, lenders, and offtakers long before they need customers. Those people look up your leaders before they take a meeting, and often there is not much to read."

Power developer leaders visible on LinkedIn | Groundwork, published by Groundwork

"You closed financing or energized a site, and the profile did not change. The lender who looks you up next year sees a title and an old post."

Power developer leaders visible on LinkedIn | Groundwork, published by Groundwork

"Development takes years, and between milestones nobody outside the deal hears from you. Contacts cool off and have to be won back."

Power developer leaders visible on LinkedIn | Groundwork, published by Groundwork

"Your interconnection lead and construction managers know what the market wants to learn. Nothing they know shows up in public."

Power developer leaders visible on LinkedIn | Groundwork, published by Groundwork

LinkedIn presence for industrial manufacturer and OEM leadership Service

Groundwork runs LinkedIn every business day for engineered equipment makers, so specifiers and buyers know your leaders between trade shows.

"Every business day, our people post, comment, and reach out in your leaders' voices, so specifiers, buyers, and recruits know them in the months between trade shows."

Manufacturer leaders visible on LinkedIn | Groundwork, published by Groundwork

"Engineers and buyers research a maker before they put it on a bid list. They read the company page and look for a person to talk to."

Manufacturer leaders visible on LinkedIn | Groundwork, published by Groundwork

"Your VP of engineering can explain a custom skid better than anyone in the industry. Their profile says VP of Engineering and shows no recent activity."

Manufacturer leaders visible on LinkedIn | Groundwork, published by Groundwork

"The people who knew the spec engineers for twenty years are leaving. Their replacements start in a market that has never heard of them."

Manufacturer leaders visible on LinkedIn | Groundwork, published by Groundwork

"Fabtech week is loud, and the feed is dead the rest of the year. A competitor who posts all year is the name an engineer remembers when a drawing needs a vendor."

Manufacturer leaders visible on LinkedIn | Groundwork, published by Groundwork

LinkedIn presence for law firm partners, run inside bar advertising review Service

Groundwork runs LinkedIn for mid-market law firm partners inside your bar advertising review, with an approval log. Silence never counts as approval.

"Every business day, our people post, comment, and reach out in each partner's voice, under your ethics review, so general counsel and referring lawyers know them before the meeting."

Law firm partners visible on LinkedIn | Groundwork, published by Groundwork

"Mid-market work arrives through other lawyers, clients, and bankers, and a partner gets searched at every one of those moments. Too often what comes up is old."

Law firm partners visible on LinkedIn | Groundwork, published by Groundwork

"The profile shows a title, a law school, and nothing about the matters or issues the partner follows now."

Law firm partners visible on LinkedIn | Groundwork, published by Groundwork

"Billable hours win every time. A deposition calendar swallows the weeks when a referring lawyer should have heard from them."

Law firm partners visible on LinkedIn | Groundwork, published by Groundwork

"You hired for a practice that fits your clients. Six months in, few in-house counsel know the partner is there."

Law firm partners visible on LinkedIn | Groundwork, published by Groundwork

LinkedIn presence for accounting and advisory firm partners, run within independence and advertising rules Service

Groundwork runs LinkedIn for accounting and advisory partners inside independence and state board advertising rules, with an approval log you can read.

"Every business day, our people post, comment, and reach out in each partner's voice, inside your review rules, so bankers, attorneys, and owners know them all year."

Accounting partners visible on LinkedIn | Groundwork, published by Groundwork

"Your book depends on a handful of partners. The people who send work or hire advisors look them up, and the profiles tend to be quiet."

Accounting partners visible on LinkedIn | Groundwork, published by Groundwork

"Nobody posts during busy season, so the market goes a quarter without hearing from you. By June, a rival firm has been in front of the banker all spring."

Accounting partners visible on LinkedIn | Groundwork, published by Groundwork

"The successor has not met the people who send the work, and the market has not seen the name."

Accounting partners visible on LinkedIn | Groundwork, published by Groundwork

"Owners know you for returns and audits. They have no idea you advise on sales, recaps, and succession."

Accounting partners visible on LinkedIn | Groundwork, published by Groundwork

LinkedIn presence for management and IT consulting firm partners Service

Groundwork runs LinkedIn every business day for management and IT consulting partners, so CIOs and CFOs know your people before the first meeting.

"Every business day, our people post, comment, and reach out in each partner's voice, so CIOs, CFOs, and heads of transformation know them before the first steering committee."

Consulting partners visible on LinkedIn | Groundwork, published by Groundwork

"Many firms sell the same services, so the buyer chooses a person and checks that person out before saying yes."

Consulting partners visible on LinkedIn | Groundwork, published by Groundwork

"Utilization is high, so partners post nothing for months. When the project ends, there are no open conversations to pick up."

Consulting partners visible on LinkedIn | Groundwork, published by Groundwork

"A generic note on digital transformation makes your partner sound like every other bench. Buyers scroll past it."

Consulting partners visible on LinkedIn | Groundwork, published by Groundwork

"They share a view on a live problem every week. A CIO who needs a name remembers theirs."

Consulting partners visible on LinkedIn | Groundwork, published by Groundwork

LinkedIn presence for cybersecurity and managed services leadership Service

Security buyers size up the people before the stack. Groundwork keeps MSP and security leaders visible on LinkedIn every business day, with a full log.

"We keep your vCISO and practice heads visible on LinkedIn every business day, in their own voice, so CISOs, CIOs, and referring partners know them before the first call."

Be known to CISOs before the vendor call | Groundwork, published by Groundwork

"A managed security contract runs for years, so buyers study the people who will sit on the account long before they read a datasheet."

Be known to CISOs before the vendor call | Groundwork, published by Groundwork

"Behind that title are years of incident response, and none of it shows. A CIO who wants to know how this person thinks finds nothing to read."

Be known to CISOs before the vendor call | Groundwork, published by Groundwork

"A 24/7 SOC, MDR, and zero trust read alike on every site, which leaves buyers leaning on who looks current. A last post in March says you aren't."

Be known to CISOs before the vendor call | Groundwork, published by Groundwork

"After a big breach, the firms that comment with sense get remembered by the CISOs reading along. Your practice head was on the incident call and had no time to write."

Be known to CISOs before the vendor call | Groundwork, published by Groundwork

LinkedIn presence for enterprise and vertical software leadership Service

Buyers look up the people behind the product. Groundwork keeps software executives visible on LinkedIn every business day, with every action logged.

"We keep your software leadership team visible on LinkedIn every business day, so buyers, analysts, and partners know them before the demo is on the calendar."

Make software leaders known before the demo | Groundwork, published by Groundwork

"Enterprise deals pull in a champion, a CFO, an IT lead, and often a procurement team, and each one checks who they are dealing with."

Make software leaders known before the demo | Groundwork, published by Groundwork

"Your product page is polished, but the founder's last personal post was the funding announcement. The champion has nobody to point to when the CFO asks who runs this."

Make software leaders known before the demo | Groundwork, published by Groundwork

"The product gap is small and the visibility gap is wide. Buyers and analysts end up quoting the one they see more often."

Make software leaders known before the demo | Groundwork, published by Groundwork

"Marketing runs the company page and the launch calendar. The executives buyers want to hear from get posts on launch day and silence after."

Make software leaders known before the demo | Groundwork, published by Groundwork

LinkedIn presence for private equity leadership and portfolio companies Service

Founders and bankers look up your partners long before a process starts. Groundwork keeps PE leaders visible on LinkedIn daily, with every action logged.

"We keep your partners and operating leaders visible on LinkedIn every business day, so founders, bankers, and portfolio talent know them before the first call."

Be known to founders and bankers first | Groundwork, published by Groundwork

"Sourcing runs on a short list of names, and the people on it get looked up often."

Be known to founders and bankers first | Groundwork, published by Groundwork

"Each one is offering capital. The founder opens your partner's page, sees a title and a logo, and has no sense of how you work with the management team after close."

Be known to founders and bankers first | Groundwork, published by Groundwork

"Bankers and brokers show deals to the firms they hear from. If your partners are silent between processes, someone else is the next name to come to mind."

Be known to founders and bankers first | Groundwork, published by Groundwork

"A CEO hiring a CFO or a head of sales sends candidates to your operating partners. A blank profile is a weak first impression with talent."

Be known to founders and bankers first | Groundwork, published by Groundwork

LinkedIn presence for M&A advisory and business brokerage leadership Service

Owners, CPAs, bankers, and buyers look up M&A advisors first. Groundwork keeps yours visible on LinkedIn every business day, in their voice, with a log.

"We keep your advisors visible on LinkedIn every business day, in their own voice, so owners, accountants, bankers, and buyers know them well before a mandate is on the table."

Be the M&A advisor owners already know | Groundwork, published by Groundwork

"A sale is the biggest decision most owners make, and they start watching advisors years before they are ready to talk."

Be the M&A advisor owners already know | Groundwork, published by Groundwork

"A founder who plans to sell in three years follows the advisors who show up in their feed. A profile that says Managing Director gives that owner nothing to follow."

Be the M&A advisor owners already know | Groundwork, published by Groundwork

"These are the people owners ask first. If they only see your name at a closing dinner, they have little to say about how you run a process."

Be the M&A advisor owners already know | Groundwork, published by Groundwork

"Search funds, strategic acquirers, and PE platforms decide which teasers to open. An advisor they have seen and followed gets read first."

Be the M&A advisor owners already know | Groundwork, published by Groundwork

LinkedIn presence for commercial real estate leadership Service

Owners, lenders, and tenants look up the brokers behind a deal. Groundwork keeps CRE principals visible on LinkedIn each business day, with a full log.

"We keep your principals and brokers visible on LinkedIn every business day, so owners, lenders, sponsors, and tenants know them before the pitch meeting."

Be seen by owners and lenders before the pitch | Groundwork, published by Groundwork

"Commercial real estate runs on trust between a small group of owners, lenders, and tenants, and every one of them checks the broker."

Be seen by owners and lenders before the pitch | Groundwork, published by Groundwork

"The owner opens your capital markets lead's page, sees a title and a closed deal from last spring, and cannot tell what the team is working on now."

Be seen by owners and lenders before the pitch | Groundwork, published by Groundwork

"The ones who post about the market each week are the ones that come to mind when a debt or equity request comes in."

Be seen by owners and lenders before the pitch | Groundwork, published by Groundwork

"Every shop claims local expertise. A broker who writes about the submarket each week looks like the one who knows it."

Be seen by owners and lenders before the pitch | Groundwork, published by Groundwork

Compliance-first LinkedIn presence for wealth management and RIA leadership Service

Families, CPAs, and attorneys look up your advisors first. Groundwork keeps RIA leaders visible on LinkedIn inside your compliance review, with a log.

"We keep your advisors visible on LinkedIn every business day, inside your compliance process, so families, CPAs, and attorneys know them before the first meeting."

Be known to CPAs and families before the call | Groundwork, published by Groundwork

"A family with a business sale or an inheritance does its homework, and so do the CPAs and attorneys who sit beside it."

Be known to CPAs and families before the call | Groundwork, published by Groundwork

"Every firm says fiduciary. A CPA opens your founder's page to see what is different, and finds Wealth Advisor and a firm name."

Be known to CPAs and families before the call | Groundwork, published by Groundwork

"An advisor writes something, it waits for weeks, and the advisor stops trying. The last post comes from before the merger."

Be known to CPAs and families before the call | Groundwork, published by Groundwork

"The founder is trusted by the people who send families. The advisors who follow have never been seen by those people, so succession starts from zero."

Be known to CPAs and families before the call | Groundwork, published by Groundwork

Compliance-reviewed LinkedIn presence for commercial insurance broker leadership Service

Risk managers and CFOs look up their broker's people. Groundwork keeps producers visible on LinkedIn inside your compliance review, with an approval log.

"We keep your producers and practice leaders visible on LinkedIn every business day, inside your compliance review, so risk managers and CFOs know them before renewal."

Be known to risk managers before renewal day | Groundwork, published by Groundwork

"Renewals bring brokers into question, and a CFO who has never met the producer will search the name."

Be known to risk managers before renewal day | Groundwork, published by Groundwork

"A new CFO inherits the program and opens the producer's page. It says Account Executive, and it does not say which industries, risks, or programs the producer knows."

Be known to risk managers before renewal day | Groundwork, published by Groundwork

"Most of a producer's book is relationships. If the principal retires or a producer leaves, the clients never learned the names of the people who follow."

Be known to risk managers before renewal day | Groundwork, published by Groundwork

"When a risk manager markets the account, the broker who writes about the line each week looks like the one who knows it."

Be known to risk managers before renewal day | Groundwork, published by Groundwork

Platforms

LinkedIn Platform

The professional network where Groundwork's daily work for each executive takes place.

Same as: https://www.wikidata.org/entity/Q213660

"Your leaders are busy doing it, so nobody has time for LinkedIn, and the profile ends up saying less than the firm deserves."

Groundwork runs LinkedIn for leadership teams daily, published by Groundwork

"We run LinkedIn for six executives at a data center infrastructure client, and together they have gained over 15,000 followers and over 500,000 impressions. Between the six of them, they average 25 inbound messages a day, and multiple eight- and nine-figure deals have closed with buyers who came to trust the team."

Data center leaders visible on LinkedIn | Groundwork, published by Groundwork

"We run LinkedIn for six executives at a data center infrastructure client. Together they have gained over 15,000 followers and over 500,000 impressions, and multiple eight- and nine-figure deals have closed with buyers who came to trust the team. We also offer founding terms to five companies."

Groundwork FAQ with answers to careful buyer questions, published by Groundwork

"We keep your vCISO and practice heads visible on LinkedIn every business day, in their own voice, so CISOs, CIOs, and referring partners know them before the first call."

Be known to CISOs before the vendor call | Groundwork, published by Groundwork

How the work runs

How Groundwork runs your LinkedIn Methodology

Each leader gives a 60-minute interview and about 15 minutes a week to approve posts. We do the daily work and log every action.

"Each leader gives us a 60-minute interview and about 15 minutes a week to approve posts. We do the daily work and show you every action."

How Groundwork runs your leaders' LinkedIn each week, published by Groundwork

"Every draft comes out of the executive's 60-minute voice interview, and the executive approves it before it goes anywhere. If we hear nothing in 48 hours, the post goes out as written, except at regulated firms. Either way it is logged and shows up in the monthly report."

How Groundwork runs your leaders' LinkedIn each week, published by Groundwork

"We ask about the clients they serve and what they think of the market, and we write down how they say it."

How Groundwork runs your leaders' LinkedIn each week, published by Groundwork

"We rewrite the headline, the About section, and the featured items, so someone who looks your leader up finds a point of view instead of a job title."

How Groundwork runs your leaders' LinkedIn each week, published by Groundwork

How Groundwork proves the work Methodology

Groundwork runs LinkedIn for six executives at a data center infrastructure client and logs every action. See the results and the record we keep.

"Together they have gained over 15,000 followers and over 500,000 impressions, and multiple eight- and nine-figure deals have closed with buyers who came to trust the team."

Proof from a data center client and a log you can read, published by Groundwork

"Each of the six has a named person at Groundwork who posts, comments, and reaches out in that executive's voice every business day. The posts start from a voice interview and go to the executive for approval before they go out."

Proof from a data center client and a log you can read, published by Groundwork

"We also handle the inbox, so a real message from a buyer reaches the executive within one business day instead of sitting under vendor pitches. Every action goes into a log the client can open any time."

Proof from a data center client and a log you can read, published by Groundwork

"These numbers belong to one client and its six executives. We can't promise the same for your firm, because your market decides who calls."

Proof from a data center client and a log you can read, published by Groundwork

Guides

Groundwork questions and answers Guide

Plain answers on visibility, voice, account safety, compliance, results, and canceling. Read all the the objections we hear most and what we tell people.

"These are the objections we hear most. Some of the answers don't flatter us, and we left them in."

Groundwork FAQ with answers to careful buyer questions, published by Groundwork

"Because people look your leaders up before they meet them, and most leadership teams are either quiet or out of date. Try it with your own name and your partners' names and ask what a stranger would think. If the answer is good, you may not need us."

Groundwork FAQ with answers to careful buyer questions, published by Groundwork

"No. We run the daily work that starts conversations, and your market decides which ones turn into meetings. We report every action so you can judge the work, and we do not dress it up as results."

Groundwork FAQ with answers to careful buyer questions, published by Groundwork

"Yes. We run LinkedIn for six executives at a data center infrastructure client. Together they have gained over 15,000 followers and over 500,000 impressions, and multiple eight- and nine-figure deals have closed with buyers who came to trust the team. We also offer founding terms to five companies. They pay for their first 90 days only if we deliver the agreed work, and in return we ask for a case study and a reference."

Groundwork FAQ with answers to careful buyer questions, published by Groundwork

Groundwork walkthrough Guide

A short walkthrough of how Groundwork keeps your leaders visible on LinkedIn, what each executive gets, and who it is not for. Read the same story below.

"Most leadership teams look quiet on LinkedIn, and buyers, partners, and recruits notice. We keep yours visible every business day, in their own voice, so they are known before the meeting."

Watch how Groundwork runs your LinkedIn | Groundwork, published by Groundwork

"Your leaders are busy doing the work your buyers want to hire you for, so LinkedIn is the first thing to slide."

Watch how Groundwork runs your LinkedIn | Groundwork, published by Groundwork

"The headline says what they do, but nothing says what they think."

Watch how Groundwork runs your LinkedIn | Groundwork, published by Groundwork

"A competitor with half your track record looks more current, and people go by what they can see."

Watch how Groundwork runs your LinkedIn | Groundwork, published by Groundwork

Key concepts

Business development Concept

The relationship work that new business depends on, which Groundwork runs every business day for leadership teams.

Same as: https://www.wikidata.org/entity/Q1017569

"When billable work picks up, business development stops and the market moves on, so a slow quarter means starting over from zero."

Groundwork runs LinkedIn for leadership teams daily, published by Groundwork

"When the schedule is packed, business development stops and nobody posts. Six months later the backlog thins and you are introducing yourself from scratch."

Commercial GC leaders visible on LinkedIn | Groundwork, published by Groundwork

"Business development slows when crews are on site, so leaders go dark for months. A rival with a thinner record posts every week and looks like the safer bet on the next RFP."

Data center leaders visible on LinkedIn | Groundwork, published by Groundwork

"Leaders are busy with the work, so business development stops whenever billable work picks up, and the profile shows it."

About Groundwork and why we run LinkedIn for leaders, published by Groundwork

Request for proposal Concept

A formal buyer request that leaders in many Groundwork industries respond to, and the moment a buyer looks the leaders up.

Same as: https://www.wikidata.org/entity/Q2432075

"The owner's team, the GC, and the engineer of record each open one profile per leader, whether the name came through an intro, an RFP, 7x24 Exchange, or a referral. Recent, specific activity says you are working in the market right now. A bare title says nothing at all."

Data center leaders visible on LinkedIn | Groundwork, published by Groundwork

"Owners search a partner by name whether a banker, an attorney, a state society event, or an RFP brought the firm up. A recent record of plain-language thinking on the issues owners face shows a partner they can talk to. A thin profile shows a name on a letterhead."

Accounting partners visible on LinkedIn | Groundwork, published by Groundwork

Chief executive officer Concept

The chief executive, one of the leaders whose LinkedIn presence Groundwork runs.

Same as: https://www.wikidata.org/entity/Q484876

"A CEO weighing a mandate and a candidate weighing a call both search the partner. Recent views on a sector's talent market, plus comments on the posts of CHROs and board members, show a partner who belongs to that world. A bare title shows someone who may only know it from a database."

Be known to clients and candidates first | Groundwork, published by Groundwork

"A CEO hiring a CFO or a head of sales sends candidates to your operating partners. A blank profile is a weak first impression with talent."

Be known to founders and bankers first | Groundwork, published by Groundwork

"Your CEO and chief engineer stay in front of owners, GCs, and vendors every week, including the long stretches between conferences. We cannot say who will call, and your market will know who you are when someone does."

Data center leaders visible on LinkedIn | Groundwork, published by Groundwork

Audit trail Concept

The record Groundwork keeps of every comment, connection, and message, so clients can read the work.

Same as: https://www.wikidata.org/entity/Q1047174

"Comments, outreach, and messages run without approval, and every one is in the live log."

Groundwork runs LinkedIn for leadership teams daily, published by Groundwork

"Comments, outreach, and messages run without approval and every one is in the live log, though some executives choose to approve comments too."

How Groundwork runs your leaders' LinkedIn each week, published by Groundwork

"Twelve posts, about 200 comments, 160 connection requests, one business day to pass on a real opportunity, a 30-minute review, and every action logged."

What each executive gets from Groundwork every month, published by Groundwork

"A live log of every action and a monthly report, with the same detail for each executive."

Make software leaders known before the demo | Groundwork, published by Groundwork

Site sections

Industries Groundwork serves Taxonomy

Groundwork's industry pages: 17 industries, one page for each.

"Any mid-sized firm whose leaders want to be seen can be a fit, but every market talks differently, so find yours below."

LinkedIn visibility for 17 industries | Groundwork, published by Groundwork

"We use the same filter on the strategy call, and if any of these is false, we will say so."

LinkedIn visibility for 17 industries | Groundwork, published by Groundwork