The questions careful buyers ask us
These are the objections we hear most. Some of the answers don't flatter us, and we left them in.


Objections and answers
Why would LinkedIn matter for a firm like ours?
Because people look your leaders up before they meet them, and most leadership teams are either quiet or out of date. Try it with your own name and your partners' names and ask what a stranger would think. If the answer is good, you may not need us.
Will you get us meetings or leads?
No. We run the daily work that starts conversations, and your market decides which ones turn into meetings. We report every action so you can judge the work, and we do not dress it up as results.
Can you show a real result?
Yes. We run LinkedIn for six executives at a data center infrastructure client. Together they have gained over 15,000 followers and over 500,000 impressions, and multiple eight- and nine-figure deals have closed with buyers who came to trust the team. We also offer founding terms to five companies. They pay for their first 90 days only if we deliver the agreed work, and in return we ask for a case study and a reference.
Will our executives sound like themselves?
Every post starts from a 60-minute voice interview and reaches the executive for approval. If an executive does not feel the posts sound like them after the first 30 days, they can cancel and pay nothing for that month.
Our executives will not have the time.
Each executive gives us 60 minutes for the interview and about 15 minutes a week to approve drafts, plus a 30-minute monthly review. If a draft sits for 48 hours, it goes out as written, except at regulated firms. If you can only spare time from two people, start with those two.
Will our accounts get restricted?
LinkedIn restricts accounts that use tools to act for you, and we do not use them. A named person performs every action. We do log in as your executive, though, and LinkedIn's agreement says not to share a login, so no method carries zero risk. We use a dedicated secure device or browser profile, a consistent location, and two-factor authentication kept with you, and we put the authorization in writing. Please have your lawyer read it.
We tried an agency or a ghostwriter before.
Plenty of firms have. A ghostwriter writes posts, but posts are only part of the work. The rest is showing up in other people's comment threads, building the right connections, and clearing the inbox, so we do all of it and log it. If your current setup already does these things, you don't need us.
Can our marketing team do this?
Yes, if the in-house team has the time, and most don't. They are busy with campaigns, events, and the website, so the daily work on executive accounts gets dropped. We work alongside them. They keep the brand and the strategy, and we run the daily presence and the inbox.
Can't an AI tool do this for less?
Parts of it, yes. We use AI for research and drafting, and a named person reviews and performs every action. Tools that send comments and messages automatically are what LinkedIn restricts accounts for, and generic comments are easy for a buyer to spot.
How will we know it is working?
You see the work in the action log and the monthly report, with any misses next to the completed work. Whether it leads to meetings depends on your market and your follow-through, so we suggest tagging any meeting where someone says they saw your leaders on LinkedIn. We go through the log with you at day 90.
We are regulated. What about compliance?
We build your review step into the workflow. Nothing publishes without a named approver, and silence never counts as approval. Each item records who drafted it, who approved it, and when. Items held for compliance review never count as a miss. We never give legal, accounting, investment, or insurance advice, we do not publish performance claims or testimonials, and we stay inside the advertising rules for your profession.
Our buyers are not on LinkedIn.
Some industries skew offline. Even buyers who never post usually look people up before a meeting, and the people around them are often active. Give us ten names you would like to be known by on the strategy call and we will tell you how active they are.
What does it cost?
Pricing is per executive and depends on how many leaders are on the program. We cover it on the strategy call, along with exactly what it includes. The minimum term is 90 days, and we do the work or you do not pay.
What happens to the content if we cancel?
It is yours. The drafts and anything published under your leader's name belong to you.

More detail on the points above
Each page goes deeper on one part of the answer.
Still have a question?
Bring it to the strategy call, or write to info@groundworkpr.com.
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