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A year-old LinkedIn page is what owners find for your president.

Every business day, our people post, comment, and reach out in your leaders' voices, so owners, architects, and owner's reps already know them when the shortlist is set.

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What owners find when they look up your team

Most of your good work comes from people who already know you. The trouble is the owners and owner's reps who haven't met you yet, and what shows up when they search.

  • Profiles built for the last job search

    Your president and your VP of preconstruction have a title and a company name. Nothing shows the topping-out, the GMP they brought in on budget, or the superintendents who ran it.

  • A full backlog and a silent feed

    When the schedule is packed, business development stops and nobody posts. Six months later the backlog thins and you are introducing yourself from scratch.

  • A smaller GC that looks more current

    They have fewer projects, but their leaders show up on LinkedIn every week. An owner who cannot yet judge the work tends to go with whoever looks active.

Your leaders, searched by the owner's rep

Step 1Your name comes upAn introduction, an RFP, a conference, or a search
Step 2They look your leaders upOn LinkedIn, before the meeting
Stale profileJob title for a headline, last post in March
ResultThey move on to someone who looks current
Visible profileClear headline, recent work, active this week
ResultYour leaders are known before the meeting
The owner, the architect, and the owner's rep each search the people they would work with, whether the name came from an intro, an RFQ, a trade event, or a past project. Dated posts about real jobs and named crews show a firm that is busy and proud of its people. A job title alone leaves them guessing.

Someone running your leaders' profiles every day

Concrete frame building under construction beside stacked lumber and a distant crane, empty site

We rebuild each leader's profile and take over the daily work of posting, commenting on owner and architect news, and making new connections. Everything is written in the leader's own voice after a short interview.

Your president and preconstruction VP stay in front of owners, architects, and trade partners all year, not just during a pursuit. Your market decides which of those relationships turn into invitations to bid. We keep the door open and show you the work.

  • Profiles that show recent projects, named crews, and what you stand for
  • Trade partners see you credit their scope, which counts at buyout
  • Real messages from developers and brokers reach you within one business day
  • Candidates researching you find supers and project executives they want to work for
  • Leaders spend about 15 minutes a week instead of losing evenings to LinkedIn

What a GC's feed should show

The topics come from your leaders and your field teams, and we leave out anything under NDA or owner approval until you clear it.

  • Topping-out and ribbon cuttings, with the team named
  • Preconstruction lessons on cost modeling and value engineering, in plain language
  • Trade partner and subcontractor recognition, by name and scope
  • Superintendent profiles and what a typical week on their site looks like
  • Safety milestones, credited to the crews who earned them
  • GMP and early-package lessons owners ask about on first calls
  • Hiring posts for supers and project engineers, written to attract people
  • AGC, DBIA, and local building event threads, before and after
  • 12posts a month for each leader, written in their voice for their approval
  • 10comments a business day on posts from owners, architects, reps, and trade partners
  • 160new connection requests a month aimed at the people who shortlist GCs
  • 15minutes a week of a leader's time, after one 60-minute voice interview

When a GC gets the most from this

A good fit

  • A committee picks the GC, and owners start talking to GCs well before bid day
  • Most work comes from owners, architects, and repeat clients, not open bids
  • Your president, a preconstruction lead, and a business development lead can each spare 15 minutes a week
  • A succession plan, a new market, or a hiring push makes this the year to be seen

Probably not a fit

  • Public-sector low-bid work where price picks the winner
  • A firm with one decision maker and nobody else to put forward
  • An owner who sees marketing only as a cost to cut
  • You want a promised count of interviews or bid invitations
Finished white metal-clad commercial building with a glazed corner entry and small trees

What GC leaders ask

Our marketing team already runs the company page. What is different?

Your marketing team runs the brand. We run the people owners want to talk to, every business day, and we answer their inbox. The two work well side by side.

My superintendents have no time for this.

They do not need much. We interview them once and write the posts, and they answer yes or no. A post that gets no reply in 48 hours goes out as written.

Can you post about projects under NDA or owner approval?

Not until you say so. We work from what is public and from what you clear in advance.

How do we know the posts will not read like a template?

Each leader starts with a voice interview, and they can read every post before it goes out. If a leader says it still does not sound like them at day 30, that month costs nothing and they can leave.

Other builders and designers we work with

See what the next owner's rep would find

Twenty minutes. We pull up your president's profile together, talk about your last few pursuits, and tell you plainly whether LinkedIn is where your owners look.

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