We started Groundwork because most leadership teams are invisible online
Strong firms do good work, but their leaders are too busy to be seen, so we run their LinkedIn every business day.
Why Groundwork exists
Most people who look your leaders up before a first meeting find a job title and a post from last spring. Leaders are busy with the work, so business development stops whenever billable work picks up, and the profile shows it.
- The people you want to reach are on LinkedIn every week, and your leaders usually are not
- Nobody on your team has time to run it every day
- So we run it in your voice and show you every action
Four commitments that shape the work
These guide every account we run.
- 1
A named person does every action
AI helps us research and draft. A person at Groundwork reads, decides, and performs each comment, connection, and message.
- 2
Your leaders approve what goes out
Every post comes out of a 60-minute voice interview and goes to the executive for approval.
- 3
We report the work, not a result
We show every action and every miss. We do not promise leads, meetings, or follower counts.
- 4
Your content stays yours
If you cancel, the drafts and anything published under your leader's name belong to you.
Guy Hopz founded Groundwork
Guy Hopz is the founder, and he runs the strategy call and answers the questions you bring to it.
Groundwork is a small team that runs LinkedIn for six executives at a data center infrastructure client, where multiple eight- and nine-figure deals have closed with buyers who came to trust the team. Five more companies can join on founding terms.
- Founded by Guy Hopz
- A small team, led by the founder
- Five companies can join on founding terms
What kind of firm we are
Groundwork is
- A firm that runs LinkedIn for leadership teams every business day
- Open about what we can and cannot promise
- Built for mid-sized firms whose leaders want to be seen
Groundwork is not
- A social media agency that counts likes
- A tool that posts and comments with software
- A firm that promises leads or meetings
Lines we do not cross
If we ever do any of these, walk away.
- Promise leads, meetings, revenue, or follower counts
- Use software to send comments or messages
- Buy followers, comments, or likes
- Use artificial engagement
- Lead a message with a demo request
- Speak for an executive on price, scope, or contract terms
- Hold your content hostage when you leave
Talk to the person who built it
Book the 20-minute strategy call, or write to Guy Hopz at info@groundworkpr.com. We start with how your leaders show up today, and we tell you if LinkedIn isn't where your buyers pay attention.
Book a strategy call