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Your profile says Managing Director and nothing about who you sell businesses for.

We keep your advisors visible on LinkedIn every business day, in their own voice, so owners, accountants, bankers, and buyers know them well before a mandate is on the table.

Small round meeting table with papers and glasses in front of a window onto a brick building

Why owners don't know which advisor to follow

A sale is the biggest decision most owners make, and they start watching advisors years before they are ready to talk.

  • Owners read the room long before they call

    A founder who plans to sell in three years follows the advisors who show up in their feed. A profile that says Managing Director gives that owner nothing to follow.

  • CPAs, attorneys, and bankers see you rarely

    These are the people owners ask first. If they only see your name at a closing dinner, they have little to say about how you run a process.

  • Buyers want to know who runs a clean process

    Search funds, strategic acquirers, and PE platforms decide which teasers to open. An advisor they have seen and followed gets read first.

  • Quiet between closings

    Mandates take months, so posting stops while the data room is open. By the time the deal closes, the feed is a year old.

What sellers and buyers find on your firm's advisors

Step 1Your name comes upAn introduction, an RFP, a conference, or a search
Step 2They look your leaders upOn LinkedIn, before the meeting
Stale profileJob title for a headline, last post in March
ResultThey move on to someone who looks current
Visible profileClear headline, recent work, active this week
ResultYour leaders are known before the meeting
Sellers, CPAs, bankers, and buyers all open an advisor's profile before they reply. Posts about how a sell-side process works, plus comments on the posts of owners and intermediaries, show an advisor who is active. A title with a firm name tells them nothing about how you work.

How owners come to know your advisors

Brick storefront with a cream awning and a glazed door on a quiet main street

Each business day our people post, comment, and send connection requests in your advisors' voices, so the owners and professionals in your market see them every week. A post goes to the advisor before it publishes, and runs after 48 hours if no one replies.

This works for a boutique and for a business broker alike. We do the daily visibility work, and your market decides which owners call.

  • Profiles that say which owners you serve, in which industries, and at what size
  • Weekly posts that explain how a sale actually runs
  • Comments on posts by owners, CPAs, wealth advisors, attorneys, and lenders
  • Buyer-side visibility with search funds, strategic acquirers, and PE platforms
  • Real messages passed to the advisor within a business day, with the unsolicited pitches removed

What an advisor can explain in public

Process and market views, with no client names and no live deals.

  • How a sale process runs from teaser and CIM to LOI and close, in plain words
  • What owners should clean up two years before selling
  • What a quality of earnings review looks at and why buyers ask for one
  • Why owners confuse revenue with enterprise value
  • How a business broker and a sell-side advisor differ
  • Closings, announced only with the client's written consent
  • Notes from ACG, Exit Planning Exchange, and state CPA society events
  • Comments on posts by owners, accountants, and attorneys about sale readiness
  • 12posts a month for each advisor, in their own voice
  • 10comments a business day on posts by owners, CPAs, and bankers
  • 160new connection requests a month to the owners and professionals you pick
  • 1business day to pass a real message to the advisor

Advisory firms that get the most from this

A good fit

  • Boutique M&A firms and business brokerages with two or more advisors
  • Teams that want owners and professionals to know them years before a sale
  • Advisors who will spend about 15 minutes a week on approvals
  • Firms that sell businesses in a niche and want that niche to see them

Probably not a fit

  • Firms that need to name deals or clients to feel worth following
  • Advisors who want rankings or league table talk in their posts
  • Teams that want results without any advisor input
Plain wood bench against a white wall beside a sheer-curtained window

Questions from M&A advisors and brokers

Will you ever mention a live deal or a client?

No. We keep every live process and every client name out of posts. A closing is announced only if the client gives written consent.

We already get inbound from CPAs and bankers. Why would we need this?

Those introductions come from people who do not see you often. More of them think of you when your advisors are in front of them every week, and owners who never meet your CPA friends can find you.

We are registered with FINRA. Does that change anything?

Tell us at the start. We follow whatever review your principal or compliance officer sets, and nothing goes out until that review is done.

Do you work with business brokers who sell smaller companies?

Yes. The method is the same, with posts written for owners of main street and lower middle market businesses.

Get your advisors known before the owner is ready to sell

In 20 minutes we ask how owners find you today, and we say so if they do not decide on LinkedIn.

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