We write for each industry in its own words
Any mid-sized firm whose leaders want to be seen can be a fit, but every market talks differently, so find yours below.
Build and infrastructure firms
Owners, owner's reps, and utilities get to know the people long before a shortlist forms.
Data center builders and specialists
Hyperscale and colo owners look up the MEP, commissioning, and electrical leaders before a bid list forms.
Commercial general contractors and design-build
Owners' reps and preconstruction teams check who they will meet at the shortlist interview.
Architecture firms
Principals are the brand, and RFQ committees look them up.
Engineering firms
Teaming partners and owners want to hear from the technical lead before they sign.
Power developers and EPCs
The circle of decision makers is small and the cycles are long, so everyone gets looked up.
Industrial manufacturers and OEMs
Engineers specify the equipment, and distributors and reps look up who stands behind it.
Professional services firms
Clients hire a person, and the firm comes with them.
Mid-market law firms
Partners sell the work, and state bar advertising rules and an approval log shape every post.
Accounting and advisory firms
Partners are the rainmakers, and independence rules shape what can be said.
Management and IT consulting firms
A specific point of view from a partner does more than a general one from the firm.
Retained executive search firms
Candidates and clients both look up the partner before they take the call.
Technology firms
Buyers in technology vet the vendor by the people behind it.
Capital and deals
Relationships with bankers, accountants, lenders, and owners bring the work.
Private equity firms and portfolio companies
Deal flow from intermediaries, and portfolio CEOs who ignore anything that is not a deal or a board pack.
M&A advisors and business brokers
Owners look up the advisor before they sign a mandate, and the profile is what they find.
Commercial real estate firms
Owners, lenders, and tenants are relationships you keep warm between transactions.
Wealth managers and RIAs
Compliance comes first, and the approval log is the selling point.
Commercial insurance brokers
Producers' books are built on relationships, and risk managers and CFOs check the broker before renewal.
Six things that should be true
We use the same filter on the strategy call, and if any of these is false, we will say so.
- You are a mid-sized US firm, roughly 50 to 500 people
- Your leaders want to be seen in their market
- Leadership will give 60 minutes per executive up front and about 15 minutes a week
- You can fund one or two executives for a 90-day start
- Your buyers, partners, and recruits spend time on LinkedIn every week
- Someone will approve posts and accept the account access protocol
Who we are not for
A good fit
- Firms whose leaders want to be seen in their market
- Leaders willing to approve posts and review the log
- Firms that want a clear record of the work
Probably not a fit
- Anyone who wants a promise of leads, follower counts, artificial engagement, or software that posts for you
- Executives who refuse the account access and security protocol
- Regulated firms that will not run a compliance review on posts, comments, and messages
Not sure your industry is on the list?
Book the strategy call and tell us who you want your leaders known by. If we are not the right answer, we will say so.
Book a strategy call