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Your leadership team's LinkedIn pages read like a press release archive.

We keep your software leadership team visible on LinkedIn every business day, so buyers, analysts, and partners know them before the demo is on the calendar.

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Empty open-plan software office with rows of desks and monitors, concrete columns and tall windows

A polished product page and a blank executive page

Enterprise deals pull in a champion, a CFO, an IT lead, and often a procurement team, and each one checks who they are dealing with.

  • A feed full of company posts

    Your product page is polished, but the founder's last personal post was the funding announcement. The champion has nobody to point to when the CFO asks who runs this.

  • A competitor's CEO posts every week

    The product gap is small and the visibility gap is wide. Buyers and analysts end up quoting the one they see more often.

  • Nobody owns the people who sell the vision

    Marketing runs the company page and the launch calendar. The executives buyers want to hear from get posts on launch day and silence after.

What a buyer's champion finds on your executives

Step 1Your name comes upAn introduction, an RFP, a conference, or a search
Step 2They look your leaders upOn LinkedIn, before the meeting
Stale profileJob title for a headline, last post in March
ResultThey move on to someone who looks current
Visible profileClear headline, recent work, active this week
ResultYour leaders are known before the meeting
A buyer's champion, a partner, or an analyst opens the profile before the call. Current posts about the customer's problem, plus comments on their industry's conversations, show leaders close to the product. A job title and a launch post from last year show executives who have gone quiet.

What it looks like with someone on it every day

Glass-walled meeting room with a long pale table, gray chairs and tall windows

Every business day we post, comment, and reach out in each executive's voice, so your leaders stay in front of the people who shape a software decision. Each post is sent for approval, and with no reply in 48 hours it goes out as written.

We do not tie posts to CRM records or dress the work up as results. You get the work and the record of the work, and your market decides who calls.

  • Profiles that say what the product does and who it is for
  • Weekly posts on the problems your customers actually raise
  • Comments on posts by buyers, analysts, partners, and integration vendors
  • Messages answered and sorted, so a real prospect or partner reaches the executive within a day
  • A live log your finance team can read, line by line

What an executive can say in public

Product and market views that sound like the person, with nothing that needs a customer's permission.

  • Why a roadmap decision was made, in the executive's own words
  • What the team learned from a launch or a hard implementation
  • How customers in your vertical are changing the way they buy
  • Honest views on integrations, migrations, and switching costs
  • Notes from your user conference and the events where your buyers gather
  • Customer wins, only when the customer has agreed in writing
  • New product leaders, customer success leads, and engineers, introduced by name
  • Comments on posts by buyers, analysts, and partner executives
  • 12posts a month for each executive, in their own voice
  • 10comments a business day on posts by buyers, analysts, and partners
  • 160new connection requests a month to the roles you choose
  • 1business day to pass a real message to the executive

The software companies this is for

A good fit

  • Enterprise and vertical software firms with a leadership team of two or more executives who want to be seen
  • Companies where deals involve a committee and a long evaluation
  • A CEO or CRO who will give 15 minutes a week to approve posts
  • Teams that want a clear record of activity more than a dashboard of guesses

Probably not a fit

  • Teams who need each post reconciled to a CRM opportunity
  • Founders who want a ghostwriter for a book rather than a daily presence
  • Anyone hoping for results with no input from the executive
Glass office tower seen from below, angled facade against a pale hazy sky

Questions from software executives and their finance teams

Can you show activity tied to deals?

No. We report what we did, which is every post, comment, connection request, and message. We do not claim a conversation came from a single action.

What does the CFO see?

A live log of every action and a monthly report, with the same detail for each executive.

Will you write about customers?

Only with the customer's written agreement. Otherwise we write about the problem and the product, and we leave names out.

How is this different from our marketing team's content?

Your marketing team keeps the company page and the campaigns going. We run the executives' own presence, which marketing rarely has time for.

Neighbors in the software sale

Put a face on the product before the next demo

Twenty minutes on how your buyers evaluate software. If LinkedIn isn't where those decisions happen, we'll say so.

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