A new CFO searches your producer's name and finds a job title.
We keep your producers and practice leaders visible on LinkedIn every business day, inside your compliance review, so risk managers and CFOs know them before renewal.
What does a risk manager see when they look up your producer?
Renewals bring brokers into question, and a CFO who has never met the producer will search the name.
A title and a carrier logo
A new CFO inherits the program and opens the producer's page. It says Account Executive, and it does not say which industries, risks, or programs the producer knows.
The book walks out the door
Most of a producer's book is relationships. If the principal retires or a producer leaves, the clients never learned the names of the people who follow.
Competing brokers look more current
When a risk manager markets the account, the broker who writes about the line each week looks like the one who knows it.
The producer page a CFO opens at renewal
Producers who show up every week
Our people post, comment, and send connection requests in each producer's voice every business day, so risk managers, CFOs, and referral sources in your target industries see your people all the time. Every item passes your compliance review before it publishes, and silence never counts as approval.
We do the daily work, and your market decides who calls. Next-generation producers become known before a principal steps back.
- Producer profiles that say which industries and lines they know
- Weekly posts on exposures and renewal planning, in general terms
- Comments on posts by risk managers, CFOs, and attorneys in your target industries
- Practice leaders known by the referral sources who bring in accounts
- Real messages passed to the producer within one business day, with your policy deciding any reply
What a producer can teach in public
General education about risk. No advice on coverage, no rates, and no claims outcomes.
- What a risk manager should gather before the renewal submission goes to market
- How loss runs are read and why underwriters ask for them
- The questions an owner should ask about cyber, E&O, and workers' comp programs, kept general
- How a construction or manufacturing program is built, explained as education
- What changes when a company adds employees in a new state
- Benefits and captive program basics, explained in plain terms
- New producers, account managers, and designations such as CPCU, introduced by name
- Comments on posts by risk managers, CFOs, and attorneys about risk and renewals
- 12posts a month for each producer, each cleared before it publishes
- 10comments a business day on posts by risk managers, CFOs, and attorneys
- 160new connection requests a month to the buyers and referral sources you pick
- 1business day to pass a real message to the producer
How your compliance team stays in control
We never give insurance advice. Posts speak in general terms about risk and stay inside your state advertising rules and your own policy.
- Your compliance contact approves the program and the scope before the first draft is written
- Nothing publishes without a named approver, and silence never counts as approval
- Every post is logged with its drafter, approver, and the date and time of approval
- Items held for compliance review never count as a miss, so nobody rushes the review to protect the numbers
- We never write claims about savings, rates, coverage outcomes, or client results, and nothing implies them
- We never use testimonials or client names
- Comments and messages follow the review policy your compliance contact sets
- The log belongs to your firm, so your compliance team can add it to its records
Brokerages this is built for
A good fit
- Commercial brokerages and agencies with producers who own relationships in a few industries
- Firms with a compliance contact who will review each item
- Principals who want the next producers known before they step back
- Leaders who accept education only, with no advice on coverage or promises about savings
Probably not a fit
- Producers who will not pre-approve content
- Firms whose policy bans commenting entirely
- Anyone who wants posts that promise savings, rates, or claims results
Questions from brokers and their compliance teams
Who reviews the posts?
Your compliance contact. We agree on the review level at the start, and every item follows it before it publishes.
Will you write about coverage?
Only in general terms. We do not give advice on what a client should buy, and we do not describe a specific policy.
What about state insurance advertising rules?
We work inside those rules and your own compliance review. Your compliance team decides what is allowed in your states.
Do you use client names or claim stories?
No. We leave out client names, claim results, and testimonials.
Get your producers known before the next renewal
Book 20 minutes with us and your compliance contact. We cover the review path and the approval log, and answer whatever they want to ask.
Book a strategy call