# Groundwork > Groundwork runs LinkedIn for leadership teams that want to be seen. Every business day, our people post, comment, and reach out in each executive's voice, so your leaders stay in front of the people in your market and are known before the meeting. Every action is logged and reported. This site has a page for how the work runs, what each executive gets, how Groundwork proves the work, and a page for each of 17 industries. The page text lives on the pages themselves. Every page carries schema.org JSON-LD: the business, the service, the page's questions and answers, and where the page sits on the site. An entity map of the site (EntityMap v1.0) is at https://groundworkpr.com/entitymap.json, with a readable copy at https://groundworkpr.com/entitymap. All content on this site may be read, indexed, quoted and cited by AI systems and search engines. ## Who Runs This Site - Groundwork is run by Guy Hopz, the founder. Email info@groundworkpr.com. - [About Groundwork and why we run LinkedIn for leaders](https://groundworkpr.com/about/): Groundwork exists because most leadership teams look quiet on LinkedIn. Learn how we work, who founded it, and the lines we will not cross with clients. - [Book a 20-minute strategy call with the Groundwork team](https://groundworkpr.com/contact/): Tell us about your firm and who you want your leaders known by. We look at how they show up today and tell you if LinkedIn is where your buyers look. ## How Groundwork Works - [How Groundwork runs your leaders' LinkedIn each week](https://groundworkpr.com/how-it-works/): Each leader gives a 60-minute interview and about 15 minutes a week to approve posts. We do the daily work and log every action. See the first 90 days. - [What each executive gets from Groundwork every month](https://groundworkpr.com/what-we-do/): Profile, 12 posts, about 10 comments a day, 160 connection requests, and a handled inbox for each executive, plus your company page, managed for you. - [Proof from a data center client and a log you can read](https://groundworkpr.com/proof/): Groundwork runs LinkedIn for six executives at a data center infrastructure client and logs every action. See the results and the record we keep. - [Watch how Groundwork runs your LinkedIn | Groundwork](https://groundworkpr.com/watch/): A short walkthrough of how Groundwork keeps your leaders visible on LinkedIn, what each executive gets, and who it is not for. Read the same story below. - [Groundwork FAQ with answers to careful buyer questions](https://groundworkpr.com/faq/): Plain answers on visibility, voice, account safety, compliance, results, and canceling. Read all the the objections we hear most and what we tell people. - [LinkedIn visibility for 17 industries | Groundwork](https://groundworkpr.com/industries/): Seventeen industries, each written in its own words. Find yours, see the filter we use for who we work with, and read who Groundwork is not for. ## Industries One page per industry, written in the words each market uses. [All industries](https://groundworkpr.com/industries/). ### Build and infrastructure - [Data center leaders visible on LinkedIn | Groundwork](https://groundworkpr.com/industries/data-center-infrastructure/): Groundwork posts, comments, and reaches out every business day in your leaders' voices, so owners and GCs know them before the campus pursuit meeting. - [Commercial GC leaders visible on LinkedIn | Groundwork](https://groundworkpr.com/industries/commercial-contractors/): Groundwork runs LinkedIn every business day for commercial GC and design-build leaders, so owners and owner's reps know them well before bid day. - [Principals worth knowing, architecture firms | Groundwork](https://groundworkpr.com/industries/architecture-firms/): Groundwork keeps architecture firm principals visible on LinkedIn every business day, so owners and developers know whose work it is before the RFQ. - [Engineering leaders visible on LinkedIn | Groundwork](https://groundworkpr.com/industries/engineering-firms/): Groundwork runs LinkedIn every business day for civil, structural, and MEP leaders, so architects, GCs, and owners know your engineers before the RFQ. - [Power developer leaders visible on LinkedIn | Groundwork](https://groundworkpr.com/industries/power-and-energy/): Groundwork runs LinkedIn every business day for power developers and EPCs, so utilities, lenders, and landowners know your leaders well before you ask. - [Manufacturer leaders visible on LinkedIn | Groundwork](https://groundworkpr.com/industries/industrial-manufacturers/): Groundwork runs LinkedIn every business day for engineered equipment makers, so specifiers and buyers know your leaders between trade shows. ### Professional services - [Law firm partners visible on LinkedIn | Groundwork](https://groundworkpr.com/industries/law-firms/): Groundwork runs LinkedIn for mid-market law firm partners inside your bar advertising review, with an approval log. Silence never counts as approval. - [Accounting partners visible on LinkedIn | Groundwork](https://groundworkpr.com/industries/accounting-firms/): Groundwork runs LinkedIn for accounting and advisory partners inside independence and state board advertising rules, with an approval log you can read. - [Consulting partners visible on LinkedIn | Groundwork](https://groundworkpr.com/industries/consulting-firms/): Groundwork runs LinkedIn every business day for management and IT consulting partners, so CIOs and CFOs know your people before the first meeting. - [Be known to clients and candidates first | Groundwork](https://groundworkpr.com/industries/executive-search/): Clients and candidates look up your search partners before the call. Groundwork keeps them visible on LinkedIn each business day, in their voice. ### Technology - [Be known to CISOs before the vendor call | Groundwork](https://groundworkpr.com/industries/cybersecurity-and-msp/): Security buyers size up the people before the stack. Groundwork keeps MSP and security leaders visible on LinkedIn every business day, with a full log. - [Make software leaders known before the demo | Groundwork](https://groundworkpr.com/industries/enterprise-software/): Buyers look up the people behind the product. Groundwork keeps software executives visible on LinkedIn every business day, with every action logged. ### Capital and deals - [Be known to founders and bankers first | Groundwork](https://groundworkpr.com/industries/private-equity/): Founders and bankers look up your partners long before a process starts. Groundwork keeps PE leaders visible on LinkedIn daily, with every action logged. - [Be the M&A advisor owners already know | Groundwork](https://groundworkpr.com/industries/m-and-a-advisors/): Owners, CPAs, bankers, and buyers look up M&A advisors first. Groundwork keeps yours visible on LinkedIn every business day, in their voice, with a log. - [Be seen by owners and lenders before the pitch | Groundwork](https://groundworkpr.com/industries/commercial-real-estate/): Owners, lenders, and tenants look up the brokers behind a deal. Groundwork keeps CRE principals visible on LinkedIn each business day, with a full log. - [Be known to CPAs and families before the call | Groundwork](https://groundworkpr.com/industries/wealth-management/): Families, CPAs, and attorneys look up your advisors first. Groundwork keeps RIA leaders visible on LinkedIn inside your compliance review, with a log. - [Be known to risk managers before renewal day | Groundwork](https://groundworkpr.com/industries/commercial-insurance/): Risk managers and CFOs look up their broker's people. Groundwork keeps producers visible on LinkedIn inside your compliance review, with an approval log. ## Files For Machines - [EntityMap JSON](https://groundworkpr.com/entitymap.json): 30 entities, typed relations and quoted evidence, EntityMap v1.0 - [EntityMap page](https://groundworkpr.com/entitymap): the same map as a readable page with schema.org JSON-LD per entity - [Sitemap](https://groundworkpr.com/sitemap.xml)