What does your market see when it looks up your leadership team?
Most leadership teams look quiet on LinkedIn, and buyers, partners, and recruits notice. We keep yours visible every business day, in their own voice, so they are known before the meeting.
The walkthrough, about six minutes
How Groundwork keeps your leadership team known before the meeting
Video coming soon. About 6 minutes.
Most strong firms look quiet online
Your leaders are busy doing the work your buyers want to hire you for, so LinkedIn is the first thing to slide.
A job title where a point of view should be
The headline says what they do, but nothing says what they think.
The last post was in March
A competitor with half your track record looks more current, and people go by what they can see.
Business development stops when work gets busy
And it starts over from zero when the backlog drops.
See whether this fits your firm
Twenty minutes, and we start by looking at how your leaders show up today.
Book a strategy callWhat we do every business day, in each executive's voice
Each executive gets the same monthly work.
- A profile rebuilt in month one and kept current
- 12 posts, written in their voice and sent for approval
- About 10 comments every business day, on the posts of buyers, partners, and peers
- 160 new, targeted connection requests
- An inbox handled, with real opportunities passed on within one business day
- A live log of every action, a monthly report, and a 30-minute review
What we promise, and what we don't
No software sends anything for us, and we don't promise leads, because your market decides which conversations turn into meetings. We do the daily work and log it, and you can read the log whenever you like.
We run LinkedIn for six executives at a data center infrastructure client, and multiple eight- and nine-figure deals have closed with buyers who came to trust the team. Five companies can also join on founding terms and pay for their first 90 days only if we deliver the agreed work, in return for a case study and a reference.
- Pricing is per executive, and we cover it on the strategy call
- 90-day minimum, billed monthly
- If we miss the agreed work in a month, that month is free for that executive
- If the posts don't sound like them after 30 days, you cancel and pay nothing for that month
Who this is for
A good fit
- Mid-sized US firms whose leaders want to be seen in their market
- Leaders whose buyers and partners are on LinkedIn every week
- Executives who can give 60 minutes up front and about 15 minutes a week
Probably not a fit
- Anyone who wants a promise of leads or follower counts
- Firms that will not approve posts or accept an access protocol
Book a 20-minute strategy call
We tell you whether LinkedIn is where your buyers pay attention. If your setup already does what we do, you don't need us.
Book a strategy call